Beverages & Soda

Food coloring is a common ingredient in many beverages and sodas, as it is used to add color and make these products more appealing to consumers. Food coloring can be derived from natural sources, such as fruits and vegetables, or it can be synthetic. In the United States, food coloring used in beverages and sodas must be approved by the Food and Drug Administration (FDA) and must be labeled on the product's ingredient list. Some people may be sensitive to certain food colorings, and may need to avoid consuming products that contain them. Some sodas, such as cola, are naturally dark in color and do not require the addition of food coloring.